CLIENT

Zepp Health

CONTRIBUTION

CRO
growth experimentation
web design
paid social
display ads

OVERVIEW

New market launch for the smart hearing aid Zepp Clarity One – flagship product of the Zepp Health brand.

I designed multivariate paid social experiments to test market fit within the regulated medtech vertical and redesigned the PDP resulting in a 180% increase in leads, 14% decrease in bounce rate, and 766% increase in purchases.

EMPATHY SYNTHESIS

Before redesigning the low-converting product description page (PDP), I conducted a CRO audit and analyzed the client’s CX research insights, prioritizing high-impact areas that accounted for 80% of participants’ pain points:

“
The current page fails to provide compelling context.”

“
The more imagery and product details, the more I can be confident it’s right for me.”

“
The page mentions app integration, but lacks any additional info.”

“
Limited info about fit and function made me unsure about purchasing at the price point.”