CLIENT

Spring Health


DUTIES

paid social (static + motion) + display ads + landing pages

Spring Health is a comprehensive mental health platform for employers and health plans. My team and I strategized and executed multivariate growth experiments across three unique audiences: members (B2C), providers (B2C), and employers (B2B).

CHALLENGES

Working with limited dev support meant we couldn’t implement the FAQ accordion function for conciseness.

Using the builder’s lightbox feature, I was able to provide a similar user experience, boosting engagement on our heatmap where there was previously a drop off.

30%

MoM increase in member sign-ups

149%

increase in CVR

58%

increase in provider headcount

🎉

client contract
renewed