CLIENT

Spring Health

CONTRIBUTION

paid social
display ads
landing pages

OVERVIEW

A comprehensive mental health platform for employers and health plans.

I designed multivariate growth experiments from concept to execution, testing creative across member and provider audiences resulting in a 30% MoM increase in member sign-ups, 149% increase in CVR, and 58% increase in provider headcount.

CHALLENGE

Without developers, we were unable to code the FAQ section into consolidated accordions.

I solved for this using the page builder’s lightboxes to create a similarly interactive user experience resulting in 63% more time spent on the page.

These are an assortment of top-performing paid social ads I designed before the client rolled out their visual rebrand.

30%

MoM increase in member sign-ups

149%

increase in CVR

58%

increase in provider headcount