CLIENT

CheckSammy

CONTRIBUTION

CRO
competitive analysis
growth experimentation
landing page
YouTube ads (editing + motion)
paid social

OVERVIEW

360 campaign assets for a B2B/B2C bulk waste removal and sustainability solution client, including an optimized lead gen landing page resulting in a 158% MoM increase in conversions.

PROBLEM

The original page suffered from high bounce and low CVR with a long header, text heaviness and lack of imagery or contextual info.

SOLUTION

With the notes from my CRO audit, I began wireframing using the AIDA framework, as well as ideating on a more approachable form experience.

ATTENTION

Create awareness of the brand

INTEREST

Communicate the benefits

DESIRE

Convince the user why they want it

ACTION

Motivate the user to convert

For an extra point of engagement and delight, I designed icons with unique microinteractions to trigger when selected.

An experiment I designed for more insights into our audience’s needs involved a minimal page with a prompt offering two separate user journeys based on urgency.

Those with an immediate need for CheckSammy’s services could reach out, while others could take an alternate MOF journey to learn more for future conversion.

163%

reduction in B2B
cost per lead

32%

paid media spend saved through optimizations

158%

MoM increase in
B2B conversions