IN-HOUSE

iZotope Spire

CONTRIBUTION

user interviews
competitive analysis
mood boards
style guide
art direction
paid ads
emails
web assets

OVERVIEW

A product ecosystem of recording, production, and collaboration tools for capturing pro vocal and instrument tracks anywhere without a studio.

To coincide with our updated core persona, I refreshed Spire’s visual identity, which was reflected across 360 campaigns for Spire iOS, Spire Pro, and Spire Studio.

PROCESS

To better communicate with our new user persona, I conducted competitive research + user interviews to learn about the brands and aesthetics they identified with.

I used these insights to create mood boards and pitchdecks, which guided my creative direction across all marketing touchpoints.

Inspired by light artist James Turrell, I created an ethereal aesthetic to communicate the “anywhereness” of Spire’s main tenet for accessible, studio-free recording.

7x

increase in monthly Spire iOS App Store downloads

↗

Launched Spire Pro –
iZotope’s first public SaaS

73%

increase in Spire Pro
monthly subscription trials